We Mean Business is the Chronicle & Echo's latest campaign, launched in February 2026 to help curb future closures after a bleak start to the year. The twice-weekly stories spotlight what Northampton stands to lose if much-loved businesses were to close, highlight the biggest challenges they currently face, and encourage greater support from the powers that be and the community before it is too late.

We Mean Business: ‘To people queuing around the block to get in, we look like we’re making millions – but we’re not’

The co-owner of a much-loved and award-winning bakery has shared the reality of what business is like behind the scenes compared to how it appears to customers from the outside. Launched at the start of February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.

We Mean Business: Demand continues to grow following first six months for this Northamptonshire business facing ‘nightmare’ costs

The demand continues to grow for this new Northamptonshire independent following its first six months in business, as the owner shares her concern over “nightmare” costs. Launched at the start of February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026.

We Mean Business: ‘We are feeling the pressure,’ says founder of innovative Northampton independent

The founder of an innovative Northampton independent admits she and her husband are “feeling the pressure” as a result of the trials and tribulations business owners face in 2026. Launched at the start of the month, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.

We Mean Business: ‘I might put on a brave smiley face but there are times I question why I do this’

The owner of a hidden gem events venue and coffee hut in Northampton has admitted that although she puts on a brave face, there are times when she questions why she continues with the venture. Launched last week, the Chronicle & Echo’s new campaign We Mean Business hopes to help curb future business closures after a bleak start to 2026 across the town.

We Mean Business: Chron campaign hopes to curb closures after bleak start to 2026 across Northampton

Today, the Chronicle & Echo launches a new campaign in the hope of helping to curb future business closures after a bleak start to 2026 across Northampton. We Mean Business will not only help us continue our work as an active champion of the town’s business community and give them a platform, but encourage greater support from the powers that be and the community before it is too late.