We Mean Business is the Chronicle & Echo's latest campaign, launched in February 2026 to help curb future closures after a bleak start to the year. The twice-weekly stories spotlight what Northampton stands to lose if much-loved businesses were to close, highlight the biggest challenges they currently face, and encourage greater support from the powers that be and the community before it is too late.

We Mean Business: ‘I’ve been running for just short of two years and I’ve made the conscious decision not to up my prices’

The owner of a wellness business, which has been running for less than two years, has kept prices the same as her offering is considered an “additional luxury” in today’s economy. Launched in February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.

We Mean Business: ‘It never ends,’ says founder of family-run deli and cheese shop at the heart of Northampton town centre

The next to speak out as part of We Mean Business is the co-founder of a family-run deli and cheese shop, which has been a long-standing staple in Northampton town centre for the past 15 years. Launched in February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.

We Mean Business: ‘My business has 13,000 followers and our posts only get seen by 400 unless you throw money at it’

A successful business owner, who revolutionised the way afternoon tea is offered in Northampton over the past decade, has revealed her struggles with social media reach. Launched at the start of February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.

We Mean Business: ‘To people queuing around the block to get in, we look like we’re making millions – but we’re not’

The co-owner of a much-loved and award-winning bakery has shared the reality of what business is like behind the scenes compared to how it appears to customers from the outside. Launched at the start of February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.

We Mean Business: Demand continues to grow following first six months for this Northamptonshire business facing ‘nightmare’ costs

The demand continues to grow for this new Northamptonshire independent following its first six months in business, as the owner shares her concern over “nightmare” costs. Launched at the start of February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026.

We Mean Business: ‘We are feeling the pressure,’ says founder of innovative Northampton independent

The founder of an innovative Northampton independent admits she and her husband are “feeling the pressure” as a result of the trials and tribulations business owners face in 2026. Launched at the start of the month, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.
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